President Barack Obama has stated the influx of ongoing technologies for 2010 such as the ipad, using no lack of brand names and an overload of information on blogs, and social media, has been bad for economy and democracy as paraphrased on a news on the economy magazine. President Obama though, is joined to his blackberry like a surgical incision. The “distractions” mentioned are not good for a thriving nation, would be the view taken by many in the political arena, and as viewed upon by some theorists explaining that with every advance in technological achievements comes with a loss in human and social interaction.

The social revolution has served as a means to make history in that political arena, using youtube, blogs, twitter, and myspace to capitalize on many ways of reaching currently many adding age groups, even in this unstable economy.

Its pretty much a no brainer. You need to go out and reach your audience in this space in order to be affective in your campaign, no matter what type of campaign you are running in a current modern economy.

Besides just internet advertising, cell phone advertising should reach massive proportions, not just in apps used on mobile devices as a list of new technology for 2010 emerges, but also by text messages used for promoting all sorts of products and services. The Haiti tragedy was the first of many cell phone campaigns to come in the future used by large and soon small businesses as the mobile advertising market could be worth more than 3 billion by 2013. Acquisitions by big players such as Google and Apple of mobile companies that specialize in the mobile advertising market make this a truly promising year of mobile marketing. I believe we’ll see text message business cards and mobile opt-in lists become standard for many businesses.

Some will of course like to revolt and disconnect from facebook for a number of reasons related to privacy issues and cost of potentially keeping an active account on facebook but I don’t see this stopping the growth of facebook or social media itself as people depend more and more on this type of communication.

The technologies that hinder with distractions are the same ones that bring new education, awareness, and research that can be done faster than ever before and reach more audiences with important information that no one should miss out on.

We all have the ability to decide where our eyes are whether that is on the computer or the cell phone, and can opt into whatever list we want with the free will to decide what information is important and what is just gossip and overload.

The new challenges are here to stay with more information and gadgets to come in the future as things speed up in our times.

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