Should you promote your opportunity up front when trying to build a network marketing business?

The other option would be to follow attraction marketing, thereby ATTRACTING prospects, customers, and partners to you.

I will try and answer this question the best I can and give you thoughts in regard to your name, your brand, and even more importantly, your reputation and trust as a marketer and professional in direct sales.

The question may arise in regard to a new or newer opportunity that seems to be something that lends itself to a trend or would seem to put you in toward the top of the food chain, so to speak.

In this case, keep in mind you are not working with an established company and who knows whether your product or service will hold up long term. If you are set in promoting a new opportunity you may justify promoting that opportunity up front.

If we are speaking of online campaigns that will do this, I will have to strongly say that the best answer here is NO.

You have a lot to sacrifice, including your name, that will ultimately be affected by the decisions you choose to make in marketing a new opportunity and you may even lose some respect of your peers in the industry. Not a good situation to be in, when you want to build your network, not just for building your mlm, but for the bigger picture, which would include joint ventures and marketing ides, along with joining other opportunities outside of mlm.

If you are marketing offline, it is much easier to justify direct mlm marketing in my humble opinion. It does though, depend on who you are marketing when trying to accomplish best practices and results.

If you are much more results driven, then wanting to just be involved in a conversation offline, that may waste your time, you may have to get to the point of the opportunity, inviting them to a seminar, or referring them to more information on that opportunity you are involved with.

You still do want to be applying the attraction marketing concepts to your business when you are marketing or promoting to people that have zero to little experience in mlm, since you never want to appear needy in your demeanor.

Marketing directly with your opportunity online is a waste of time and a counter productive way to apply attraction marketing in my opinion. If you are new, I would recommend focusing on one of the attraction marketing systems before you ever start promoting your company heavily, since the sales funnels and letters are high converting, giving you a much easier sell at a usually a lower price point than the distributor fee of an mlm. If you can’t make sales with an affiliate funded proposal, then how will you make any money promoting a primary opportunity? The attraction marketing systems will enable you to become successful at generating leads and sending people through a customized marketing funnel and making cash flow.

Please leave any comments on your particular thoughts in these matters.

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